Portal Web became popular in late 1990. After the development of a web browser (web browser) in the mid-1990s, many companies tried to build a portal to obtain the Internet market. Web portal gained special attention because for many users, a web portal that opened the home page of their Web browser. Netscape Netcenter became a part of America Online, Walt Disney Company launched Go.com, and Excite became a part of AT & T in the late 1990s.
Many portals that started their existence either as a provider of Internet directory and search engine facilities (Excite, Lycos, AltaVista, Infoseek, and Hotbot are some of the oldest services available). Expanding services was a strategy to secure user-base and lengthen the time a user on the portal. Services that require registration such as free email, customization features, and chatrooms were considered to enhance repeat use of the portal. Game, chat, email, news, and other services are also intended to make visitors stay longer, where it will increase advertising revenue.